I løpet av våren 2023 kommer alle flaskene til det nederlandske bryggeriet De Molen i nytt design. Fra nå av blir flaskene mer fargerike og gjenspeiler bedre bryggeriets rette ånd - lekent, nyskapende og unikt.
“&” symboliserer den nye identiteten til De Molen. Symbolet representerer forbindelsen mellom verdener og smaker man ellers ikke skulle trodd at passet sammen - som er selve kjernen i deres portefølje.
NYTT DESIGN 2023
"We want beer lovers to be able to find our beers more easily and to better understand what we’re all about.
That’s why we’ve made some of the elements of our brand more accessible. The ampersand (the “&” sign) is now our brand symbol. It represents a connection between worlds or contrasts that appear to be incompatible. We firmly believe that by bringing together contrasting worlds, new ideas can be created that spark your curiosity. And curiosity can lead to mind-blowing experiences. For us, it’s all about discovering new tastes as well as new people. That’s what keeps you curious in life!"